ASAQ INSTRUMENT

19 constructs of the ASAQ

No.IDConstruct NameConstruct Definition
1 Agent BelievabilityThe extent to which a user believes that the artefact is a social agent
1.1HLAHuman-Like AppearanceThe extent to which a user believes that the social agent appears like a human
1.2HLBHuman-Like BehaviorThe extent to which a user believes that the social agent behaves like a human
1.3NANatural AppearanceThe extent to which a user believes that the social agent's appearance could exist in or be derived from nature
1.4NBNatural BehaviorThe extent to which a user believes that the social agent's behaviour could exist in or be derived from nature
1.5AASAgent's Appearance SuitabilityThe extent to which the agent's appearance is suitable for its role
2AUAgent's UsabilityThe extent to which a user believes that using an agent will be free from effort (future process)
3PFPerformanceThe extent to which a task was well performed (past performance)
4ALAgent's LikeabilityThe agent's qualities that bring about a favourable regard
5ASAgent's SociabilityThe agent's quality or state of being sociable
6 Agent's PersonalityThe combination of characteristics or qualities that form an individual's distinctive character
6.1AAPAgent's Personality PresenceTo what extent the user believes that the agent has a personality
6.2 Agent's Personality TypeThe particular personality of the agent
7UAAUser Acceptance of the AgentThe willingness of the user to interact with the agent
8AEAgent's EnjoyabilityThe extent to which a user finds interacting with the agent enjoyable
9UEUser's EngagementThe extent to which the user feels involved in the interaction with the agent
10UTUser's TrustThe extent to which a user believes in the reliability, truthfulness, and ability of the agent (for future interactions)
11UAAUser Agent AllianceThe extent to which a beneficial association is formed
12AAAgent's AttentivenessThe extent to which the user believes that the agent is aware of and has attention for the user
13ACAgent's CoherenceThe extent to which the agent is perceived as being logical and consistent
14AIAgent's IntentionalityThe extent to which the agent is perceived as being deliberate and has deliberations
15ATAttitudeA favourable or unfavourable evaluation toward the interaction with the agent
16SPSocial PresenceThe degree to which the user perceives the presence of a social entity in the interaction
17IISInteraction Impact on Self-ImageHow the user believes others perceive the user because of the interaction with the agent
18 Emotional ExperienceA self-contained phenomenal experience. They are subjective, evaluative, and independent of the sensations, thoughts, or images evoking them
18.1AEIAgent's Emotional Intelligence PresenceTo what extent the user believes that the agent has an emotional experience and can convey its emotions
18.2 Agent's Emotional Intelligence TypeThe particular emotional state of the agent
18.3UEPUser's Emotion PresenceTo what extent the user believes that his/her emotional state is caused by the interaction or the agent
18.4 User's Emotion TypeThe particular emotional state of the user during or after the interaction with the agent
19UAIUser Agent InterplayThe extent to which the user and the agent have an effect on each other

Note: the numbering following <construct no="">.<dimension no="">. In italics are the constructs and dimensions that are not (or not directly) measured; hence, they do not have ID.

HOW DOES ASAQ WORK?




ASAQ

The long version of the Artificial-Social-Agent Questionnaire (pdf) 
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ASAQ-S

The short version of the Artificial-Social-Agent Questionnaire (pdf) 
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Qualtrics Example

The first-person perspective ASAQ, available as .qsf and .docx for Qualtrics import (zip)
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ASAQ Chart

Visualizing ASAQ results of up-to 4 ASAs on the original -3 to 3 scale 
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ASAQ Percentile Chart

Contrasting ASAQ results of up-to 4 ASAs with the ASAQ Repesentative Set 
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ASAQ Representative Set

Dataset of ASAQ responses evaluating user interactions with various ASAs  
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To Cite

Siska Fitrianie, Merijn Bruijnes, Amal Abdulrahman, and Willem-Paul Brinkman. 2025. The Artificial Social Agent Questionnaire (ASAQ) - Development and evaluation of a validated instrument for capturing human interaction experiences with artificial social agents. International Journal of Human-Computer Studies (2025), 103482. https://doi.org/10.1016/j.ijhcs.2025.103482

 

ASAQ instrument is published under a CC-By-4.0 license.